Premera Campaign
Project
Medicare Campaign
Medium
Adobe Suite
Category
Marketing
Shelley reported directly to me, and was a key part of creating numerous collaterals, mailers, brochures, and required marketing materials to support a five county Medicare Advantage product launch. Medicare Advantage is an extremely regulated environment, with compliance demands that frequently challenge clear communication and effective design. Despite these restrictions, Shelley adapted quickly to the regulatory challenges and capably produced successful materials. Shelley will be a strong asset to any creative team. Shelley is a creative thinker with a natural aptitude for producing inventive and compelling design solutions. I have also benefited from Shelley's ability to work under tight deadlines, while maintaining a sense of humor and commitment to the cause. Shelley will be a strong asset to any creative team.
- Greg Smith, Sr. Marketing Manager, Premera
About Premera
Premera is a leader in the healthcare industry, dedicated to improving the health and well-being of individuals and communities. With this project, we embarked on a mission to enhance Premera's communication efforts and create impactful multimedia deliverables that inform and inspire.
Crafting the Narrative
Through informative marketing materials, we communicated complex healthcare consciousness in a clear and compelling manner. Our multimedia deliverables were designed to educate and empower Premera's Medicare audience, providing valuable insights into health awareness and wellness topics.
Our Approach
We employed a strategic approach to content development, ensuring that every piece aligns with Premera's brand identity and messaging guidelines. Seven different EOC (Evidence of Coverage) books, print materials, phone directories, gorilla marketing with auto generated names/addresses, posters / banners, etc. all packaged October launch.
Healthcare Communications:
Premera Medicare Campaign Marketing
We delve into the realm of healthcare communications and inspiring health awareness at any age. We crafted compelling multimedia deliverables that resonated with Premera's Medicare audience and uphold the HIPPA standards in both quality and compliance.
Key Features
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Informative Content: The Premera project features a diverse range of multimedia deliverables, including videos, presentations, and infographics, designed to educate and inform Premera's audience about various health-related topics.
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Visual Clarity: We prioritize visual clarity and accessibility in all our deliverables, ensuring that complex healthcare information is presented in a clear and understandable format.
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Compliance: Our team is well-versed in healthcare regulations and compliance requirements, ensuring that all multimedia deliverables adhere to HIPAA guidelines and other industry standards.
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Audience Engagement: Through interactive elements and engaging visuals, we aim to capture and maintain the audience's attention, fostering meaningful connections with Premera's members and stakeholders.