About
As a seasoned marketeer and creative consultant, I'm dedicated to crafting distinctive voices and building brand recognition for my clients. My mission is to extract key messaging and weave unforgettable narratives that resonate with audiences and elevate brands.
I've garnered invaluable expertise in the industry as a Creative Director, Art Director, and Marketing Strategist, working on extended contracts and special projects for esteemed companies such as Expedia, Microsoft, WE Communications (Agency), Boeing, Premera, Ste Michelle Winery, and Impinj IoT (IPO), among others. Blending corporate and agency environments, I've collaborated directly with top-tier executives, development/engineering teams, and stakeholders to conceptualize and execute campaigns, develop supporting collateral, and craft impactful presentations, proposals, and event graphics.
My journey in the creative realm has seen me establish and manage an entire art department at a print house, where I oversaw all aspects of operations, nurtured client/vendor relationships, orchestrated large-scale events, and provided leadership and direction to team members. As the industry evolved towards digital platforms, I seamlessly transitioned, integrating executive-level presentations, social media strategies, and innovative marketing campaigns into my repertoire.
My tenure at We Communications, a renowned PR agency, offered me a diverse array of client engagements spanning technology (Microsoft), non-profit (Bill & Melinda Gates Foundation), and healthcare (Sparks). Within this dynamic environment, I tackled multifaceted projects ranging from comprehensive campaigns and large-scale events to social media management, motion graphics, video editing, and the creation of compelling internal and external proposal and presentation decks.
Driven by a relentless pursuit of excellence, I embrace challenges head-on and consistently seek innovative solutions to exceed expectations.
Client Endorsements
“I’ve had the opportunity to work with Shelley on several occasions. She’s a broad, systemic thinker who uses her design experience to convey complex ideas. She knows how to work with creatives and more importantly non-creatives alike to get to the core strategic concepts that lead to great design. Shelley meets deadlines and consistently delivers high quality work. She’s a great collaborator.”
Aaron Petras, Sr. VP Global WE COMMS
COLLABORATIONS INCLUDE
