Boeing 737 Max

This executive partner pitch was developed under a tight timeline for Boeing. The challenge was to transform above dense, visually unstructured slide dump into a cohesive, brand-aligned executive deck that could deliver impact across multiple formats—both live and static. With no provided style guide or content hierarchy, I began by reverse-engineering the brand using Boeing’s public-facing assets, website typography, and product visuals. The deck content referenced the 737 MAX family, requiring product accuracy, story sequencing, and the correction of misused imagery. Partner logos were pulled and rebuilt from a compressed PDF, and messaging was reframed for executive clarity. Two versions of the presentation were created: One designed for live delivery, using intentional animation and motion builds to support speaker pacing, reveal structure, and guide attention A second version designed for static and print use, ensuring strong visual hierarchy, clarity, and modern visual appeal—regardless of whether animation could be used to support internal teams or speaker preparation, I also created a recorded walkthrough version, annotated with speaker cues and design commentary explaining the rationale behind narrative sequencing, design decisions, and visual emphasis. While developed under a creative evaluation context, this project reflects the same approach I bring to live executive work: strategic research, rapid brand immersion, and audience-first storytelling—designed to serve both clarity and confidence at the highest level.